Budweiser took their #upforwhatever campaign a step too far by releasing their new Bud Light bottle printed with a provocative slogan.
The bottle reads “the perfect beer for removing ‘no’ from your vocabulary for the night.” Many have complained that this encourages rape and promotes harassment because alcohol plays a big role in these crimes. The company swiftly issued an apology after a shit storm of twitter rage.
Bud Light: The Rapey Beer. pic.twitter.com/J4mjBxyIpJ
— Shane Nicholson (@ofvoid) April 28, 2015
“The perfect beer for a great night out with friends & maybe just raping some chick because we don’t acknowledge the word no” #UpForWhatever
— Pia Glenn (@PiaGlenn) April 28, 2015
Though the slogan has been removed, their #upforwhatever campaign has pushed boundaries before. On St Patricks Day the beer brand decided to encourage pinching people with a picture of young girls.
We guess Budweiser haven’t changed their views since the fifties (advert at top of the page). Do you think Budweiser are crossing the line? Let us know in the comments below!