People in the US are wearing more western-style clothes like cowboy hats, snap-button shirts, and boots. This is because the TV show Yellowstone is getting more and more popular, and people want to look like the characters on the show.
The show, which started on Paramount in 2018, is about a made-up family called the Duttons. They own Montana’s biggest ranch. With the plaid shirts, cowboy hats, vests, and wide-legged jeans, the show is about how the Duttons, politicians, developers, and a Native American reservation are at odds with each other.
Since the show came out, fans all over the world have been dressing in western cowboy style.
The co-founder of Shop the Scenes, Jill Martin, told the Wall Street Journal that people want to look and live like Duttons. Fans can buy real items from popular TV shows like Yellowstone from her website. Fans can also buy cowboy boots, cowboy hats with sterling silver buckles, and bolo ties, in addition to waxed canvas jackets and puffer vests.
Martin told the Journal that cowboy clothes are cool.
Fans of Western clothes have shown off their clothes that were inspired by Yellowstone on social media.
One user tweeted a picture of himself wearing a white cowboy hat and a leather fleece coat. The caption for the picture said, “Watches one episode of Yellowstone.”
Watches one episode of Yellowstone pic.twitter.com/U8ZLM3Ea4w
— Bop (@boponbirdapp) January 7, 2023
Another person posted a picture of himself wearing a dark cowboy hat and a Yellowstone-themed jacket with the words “Got my new Yellowstone jacket” in the caption.
Got my new yellowstone jacket pic.twitter.com/qKeMI0Q8oT
— Lester grizzell (@grizzell_lester) January 3, 2023
Another user tweeted a picture of herself in a plaid shirt, ripped jeans, and boots and said, “I think Yellowstone is now influencing my style.”
I think Yellowstone is now influencing my fashion choices. Why I look like I can straight off the ranch with the flannel and boots. I can’t. Happy a Friday friends! 🤣 pic.twitter.com/K5grlE2IQL
— Sam Higgins 🌻 (@SamIsASunflower) January 13, 2023
Even though New York City doesn’t have many ranches, cowboy boots are making their way through the subway system.
Hunter Shires, a fashion blogger who lives in Brooklyn and runs the Instagram account @highendhomo, is one of many New Yorkers who like “Westerncore.”
“The campiness of it all is why Westerncore is happening in New York City,” Shires told the media. He was talking about an exaggerated style or, as the American writer Susan Sontag put it, “the love of the ‘off,’ of things being what they are not.”
Shires added, “New York is not a place where you have to wear cowboy boots to get by, even though winter rainstorms, puddles, subway rats, and mud might make you think otherwise.”
“I like to wear my cowboy boots with clothes that don’t go together, like sweatpants sometimes. It just makes things more confusing, which appeals to people who want to go against the grain,” he said.
Those who make western-style hats have noticed that more and more people wear them.
Yellowstone’s popularity has made Stetson, which has been making hats since 1865, very popular.
“We’re happy that so many people have learned about western style and culture in the past few years and started to like it. “It’s been hard to keep up with demand,” said Tyler Thoreson, who is in charge of marketing at Stetson.
No stream tonight! Just chilling watching @Yellowstone with my whiskey, whiskey glass and Stetson. Yes I’m a nerd. Leave me alone lmao pic.twitter.com/37MaO52cMK
— NoxEquus (@Equus_Nox) November 15, 2022
“Most people think that most of our business in the US is in the south or the mountain west, but you’d be surprised at how many hats we sell to people on the coasts, especially these days. “It really is a nationwide thing,” he said.
My Cavalry Stetson from my military days…
Throwing my “hat” in the ring for a potential @Yellowstone role #Stetson #Cavalry #veteran #Yellowstone pic.twitter.com/j8U9IkPoh9— Steven P Hamm (@SteveHammActor) January 6, 2023
The owner of Greeley Hat Works, which has been making hats for 114 years, Trent Johnson, has also noticed a rise in demand. He told the Journal that his company sells Yellowstone-style hats all over the world.
Johnson helped the costume team for Yellowstone’s first season come up with looks for each character, like making hats out of buckskin, fur, and sometimes feathers.
As Yellowstone continues to get more and more popular, especially after its lead actor Kevin Costner won the Golden Globe for best actor in a drama series last Tuesday, many people are inspired by ranch clothes and lifestyle.
One Person Tweeted a screenshot of a Google search after watching an episode of Yellowstone.
“How much is a horse?” it read.
