The Yellowstone universe has grown even more, reaching the world of online shopping.
The show’s creator, Taylor Sheridan, works with the entertainment company 101 Studios to make the show. For Shop the Scenes, 101 Studios has teamed up with entrepreneur and Today show host Jill Martin. The new shopping section, which came out at the end of last year, gives viewers the chance to buy things seen on the show, like those worn by Beth and John Dutton or Rip Wheeler, or things that were inspired by the show.
For example, shoppers can buy a pair of $85 turquoise earrings, a $1,495 blue Aztec coat, or a $995 faux-fur lynx coat from Beth Dutton.
David Glasser, CEO of 101 and executive producer of Yellowstone, told the media, “The whole point is to never get in the way of the creative process.” “The creators put everything together, and what we do is make it possible to buy. The creative mind behind it, Jill Martin, works with costume designers, production designers, and everyone else to make the things they use in the shows available. It has been an amazing success.”
Glasser didn’t want to give specific numbers about that success, so he pointed to the number of sold-out items on the website as a sign of how popular it has been so far. Shop the Scenes started with Yellowstone and now has items from the spin-offs 1883 and 1923, as well as Tulsa King, Emily in Paris on Netflix, and Today on NBC. He said that the site might soon have up to 25 shows on it since deals have already been made with four studios.
For Emily in Paris, Shop the Scenes has three categories: fashion, home, and gifts. There are a lot of items from Pierre Cadault, like paint-splattered Hacci joggers and a matching sweatshirt, baby bodysuits, unisex t-shirts, a rolling suitcase, an iPhone case, a throw blanket, a clutch, a mug, and more; Lavande De Lavaux perfume, Chez Lavaux wine appetizer plates, and the Dirty Cookie x Emily in Paris cookie shot assortments.
De Lalisse Champére has a lot of bubbly, too. For $50, you can get the De Lalisse Champére Watch Party Kit, which comes with French sparkling wine, branded flutes, and a De Lalisse Champére stopper.
“It’s the start,” Glasser says next. “It all began five years ago when Jill told us about the idea. We worked on it for two years, and now it’s ready to be used. It took a long time to get here, and a lot of thought, focus group research, marketing, and talks with costume designers, production, and showrunners were needed to make sure everyone was happy and excited about it. We’re here now.”
