Instagram versus Travel Reality How Curated Posts Shape Traveler Expectations
Recommendation: Use a 60/40 content split: 60% context-rich, candid captures that show daily life and logistical details; 40% polished highlights. Limit polished posts to 1–2 per destination and publish 3–5 candid stills or short clips to document routine moments. Aim for a cadence of 2–4 uploads per week while on the road to keep engagement […]
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